The Goals Of This Section

• To firmly establish where you are in your journey right now, and what you need to do next to move forward, quickly.
• To introduce the five main resources that are going to be the mainstay of your online marketing career. Even if one fails, you have piles more that won’t.
• To demonstrate that each of the introduced five resources will build themselves. You don’t have to spend mountains of cash to make mountains of cash.
• To show you why so many people are failing with their marketing, trying to build and sustain one resource, when really they should be building five, all of which sustain themselves.
• To differentiate between each resource, and to show you what role each one has in building another, and in turn, you have five very powerful forces making you money all the time.
• To explain that there is no overnight way to do this, and to demonstrate that this can be achieved within just a month or two of solid resource building.
• To show you why using these five resources that many are not aware of, is contributing to at least half if not more of the failures in online marketing, and how it’s actually the fault of the information sellers, not the buyers.
• To demonstrate the stages of online marketing, and what you need to do to move forward. Which stage are you at?

An Exponential Overview

Greetings, and welcome to the section titled an exponential overview. What I’m going to demonstrate throughout this manual is the natural progression of things relating to online marketing. All too often people don’t know where they are in their career, and they don’t know what to do next, even after reading many e-books or training guides and so forth. The biggest problem that arises out of this issue, is if people don’t know where they are, and they don’t know what to do next, they can’t progress.

Progress Is The Key To Success.

Generally, anyone that doesn’t progress in the online marketing world, in fact in any type of activity where the general plan is to move forward, never gets anywhere, they get frustrated and start to wonder why the heck they started out in the first place. What I’m going to show you now is the natural progression of things in the online marketing world.

From totally clueless, to a massive number of affiliates, a big list of previous customers ready to buy from you again and again, to the number of joint venture prospects and areas that you’ve improved on through tracking and testing. Our aim here is simple. To finally sort out where you stand, and to get you moving forward, because lets face it, if everyone out there knew these two things already, there wouldn’t be such a massive market for products such as this.

Ok, so getting started. The first thing I want to show you, without going into technicalities, is how all of your main resources are related to each other in very specific ways. It, will build up a big picture for you to base your marketing off of. I’m not just teaching you how to create a product so that you can create a single product, go and make a couple of thousand dollars and then head out and buy the next hottest guide to marketing that supposedly tells you all you need to know. This is the first part of showing you exactly where you stand in your field of expertise and more importantly, how much promotion power you have under your belt.

So without further ado, lets look at how some of these things pan out, with a clear start to finish, and you’ll be able to pick up what I mean about an exponential overview, and how things that grow in one area, can benefit another in a number of ways. Remember, we’re not looking at technicalities here and how to pull off each technique, that’s a separate manual entirely, but you can’t build resources if you don’t first know how to manage them efficiently.

Starting Out - The Two Critical Stages

Stage 1

This unfortunately is where we all start. The totally one hundred percent newbie to online marketing. We know nothing about promotion techniques or sales systems, copywriting and the like. We have a list of zero friends in the same field, we don’t know anyone at all, we have no affiliates and no list, and may not even know what those things mean at all. Not to worry though, because things soon start to look up.

Stage 2

You’ve bought your first few training guides, and hopefully if you’ve been pointed in the right direction, you’ve been told that it’s best to get out there and start creating your own products (which we mentioned in the product creation section of this course). So you head on out, and create your very first product, site, sales system, sales letter, follow-up, list maintenance system and affiliate program for starters.

It’s quite likely at this point that you’ve already met a few other people in your field of expertise, whether it’s through the sites that you’ve bought things from, through e-zines, or other product owners. This will most likely form the basis of your joint ventures for future projects. It’s unlikely that you’ll have a massive amount of joint venture prospects prior to creating your first product, unless you happen to be very well connected already.

Now comes the fun part. Out comes the cash from in the pocket, a few pay per click keyword searches later, the visitors start to roll in. This is where you have to see the relevance of each of your resources and how they relate to one and other.

Resources: What is your list?

Your list. The people that come to your site and sign up for your product, or a free e-zine, newsletter etc and end up subscribing to one of your services. The mainstay of the people that you can promote to at no cost to yourself. The people that talk about your last published issue and your products to friends, and more importantly, sign up as affiliates and promote your products for you.

Resources: Who are your affiliates?

Your affiliates are super important people. They’ll head out and try to make money by promoting your products for commissions. Not only will they be putting money in your pocket, but they’ll be building your list at the same time. Most importantly though, they’ll be sending you first time customers through their contacts and promotion.

Resources: Who are your customers?

They pay your bills through the purchase of your product right? True, but look to the future, what are your customers, really. They’re the people who are going to buy from you not once, not twice, not three times, but over and over if your stuff is of a high caliber. They’re not just random people passing by anymore, they’ve bought from you, they’re important. They turn into long term customers.

Resources: Who are your long term customers?

Like we said already, they buy your stuff a lot and keep putting money in your pocket. True, but look to the future. You’re likely to meet some of them, talk with some of them via e-mail or over the phone, and it’s quite likely that some will eventually become quite friendly, and swap deals and form joint ventures with you.

Resources: Your joint venture prospects

Your joint venture prospects, now we’re getting to the meaty stuff. Not only will your joint venture prospects gain you new long term customers, new first time customers, new affiliates and additions to your list, but often, they’ll introduce further joint venture prospects to you, adding to all our resources at the same time. And this is key. Do you see the connection?

Build One, Build Them All

Through each of these resources; the most important promotion based resources you can possibly create, the story is the same; build one, you build them all. I can’t get over the closed mindedness of many people who state they have affiliates, they have a list, they have joint venture prospects, but they should never mix. What many don’t see is this: Take any single resource from that list, build it, and you have the opportunity to build the other four at the same time. Don’t set rules for your resources, don’t segregate them, because they are all related, and this is where the growth comes from that we were talking about earlier. Use everything to build everything.

Your joint venture prospects don’t just have to be for building your first time buyers list, you can use them to build your affiliates, your long term customers, your list and your joint ventures even further. Your list doesn’t just have to be to make sales, but you can use it to create joint ventures, increase your first time and long term customer base, and at the same time build your affiliate numbers, and so on.

This is key. Make sure to connect every single resource to another, and they will all grow, and before you know it, you have a flood of resources to pick from whenever you want to promote a new product, whether it’s someone else’s product, or yours. If you fail to recognize this, and one section becomes disconnected from the other, it’s very hard to adjoin them again. You’ll also find that if they become disconnected, the whole system will break down, and one will no longer build the other four. This is disastrous and will lose you money, big time.

You’ve probably already noticed that there is no super system, no overnight millionaire making business when you’re starting from scratch. If this is the first course on this subject that you’ve purchased, let me assure you, that this is the case. I want to use the above example to demonstrate something equally as important as the connections we’ve just described.

Now in my time as an online marketer, I’ve seen people come and go, I’ve seen people get rich, some get into debt, and some lose out over and over again to the point of total frustration. Back when I first started I didn’t know why, but now, it becomes clear. You see all those resources we talked about a moment ago? The way they’re connected, how one builds the other. Well what happens if you take away all those resource bar one. What happens then? It’s no longer possible for one to build the other, and all the work will come down to both the hours you have to put in struggling away, or it becomes a job for your pockets.

No Cash Input Needed

Notice also how none of the above takes cash to build from one and other. The only point that this actually requires money or a lot of time to get you anywhere is at the very start of step one. Once you have all five of these resources, and they’re building each other, you can relax a little, because the worst of it is over.

This fellow marketers, is why so many people quit or never get anywhere after long, long periods of time, because they can’t see how each of these resources relates to each other. More often than not in fact, they’re sitting there in the background trying to promote other peoples products straight off the bat. Again, you can see how this does nothing for their pockets, not even in the short term compared to building these key resources that will keep putting money in your pocket over and over again. Understand this, and you’ve won half the battle.

So, continuing on from the above method, pay attention to how you’re building these resources. Before you even start selling in any way, shape or form, you need to know where you’re coming from, and where you’re going. What’s building what other resource if you will. Is your PPC search engine advertising increasing your list of affiliates, how are you going to get your affiliates to build your list for you, how is your list going to build your affiliates for you and so on for each of the five main resources. This is key to even having a shot at success.

Looking at this on a per resource basis, take a closer look at your methods, pick out a clear starting point and finish point as we go into the finer points of each of the five resources you’re building. Ask yourself, why you’re doing it, where it will lead you, what gets more of what, how effectively, when were, why and how.

I’m sure you can see that when people talk about not being able to maintain their resources, through things such as unsubscriptions from their lists or affiliates leaving, they’re obviously not using such methods to their advantages. Self feeding methods that will make it all but impossible to run out of people to promote to.

Why Are So Many Not Succeeding?

Moving on a little from that, I’d like to take a moment out to answer the question that’s on everyone’s lips. If it’s so easy and I can sit here and tell you what to do and when to do it, why are so many marketers still not succeeding?

There are two reasons as to why most people fail to make the money they’ve dreamed of and end up throwing reports like this in the trash claiming that they don’t work. It’s all about timing, what to do and when. I can’t tell everyone what to do if the time isn’t right. It’s the same basic principle that tells you something written twenty years ago about a subject isn’t necessarily true today, which is exactly the reason I see people failing all the time, not just at marketing. Why don’t a lot of the marketing reports out there work?

First. They’re only aimed at people at a particular point in their marketing career. Why would someone just starting out that doesn’t have their own products yet need to hear about how to promote other peoples products? This is just one example of why we have so many people out there running around trying to get rich through affiliate promotion when really, it’s not going to be possible, because they only have part of the story. Generally that part of the story that forgets to tell them they need their own products to build the resources that any marketer would be lost without unless they’re already well established.

Secondly, because they fail to adapt, or more over, the reports and guides that they’re reading fail to tell them they need to adapt. If there’s one thing I’ve learned through talking to other marketers over the years and getting out there to experience this first hand, it’s never assume something is common sense, because even in the best of situations, with the smartest people, even the simplest of solutions can be overlooked. I’m sure you’ve been in that situation before when someone asks you a really simple question, but you just can’t seem to figure out the answer, and when you’re told it, you kick yourself and wonder how you didn’t see it.

Adapt And Succeed

Learn to adapt is the most important lesson you’ll get out of this document. Take these methods, learn them, put them into practice now, and then adapt them to your own tastes and needs. Don’t assume for a second that everything I write is set in stone and has to stay like that forever. That is far from correct. Keep asking yourself why, all the time why does this happen, why did that happen, why am I doing this? Keep that in mind, and you’ll suddenly find that you’re keeping up with the trends, whilst others are being left behind. Most of all, you’ll find that you don’t have a problem getting stuff, in this case, lots of cash, lots of resources and a solid business.

Here’s a little snippet from a text I wrote for another product, which looks at the stages of online marketing. Lets skip stage one and go straight to stage two because it demonstrates the brick wall and lack of progress in a business that we’ve been talking about.

Stage two: The Exploration Stage: Learning, buying, books, confidence booster, fact gatherer.

Way to move forward: Great, time to create my own product and try out what I’ve learned.

Way to move backward: Hmm sounded good but doesn’t seem to work. I only tried it for a week, but I’m not rich yet. Must buy more e-books.

Don’t stop at stage two! Most people do. They continue buying over and over again, and say things like ‘Well, I heard this before, but I’m not making any cash’. Move on! Move on! Go go go!

If you’ve bought any other general guides of this nature before, I’m talking recently, maybe three to four months ago max, you’ve definitely got all you need to get the full picture that you need to start making headway and developing your business. Don’t keep buying stuff over and over from different people that tell you the same thing. You’ll only find yourself in the same place in a years time. Of course, if you’ve bought a report in the past and it’s been shoddy and not given you the whole story, that’s a different matter entirely. Don’t turn into an information junkie, or you’ll end up frustrated and confused. Focus on moving forward. This is the advice I would give people at all different stages of their marketing career. I’m showing you how to move forward, and the most commonly made mistake at this point in my experience, is that progress is halted, or even pushes people backwards.

Alright, lots of little snippets of information in this report. It’s really an introduction into the resources that we’ll be discussing next, so don’t worry if the information seemed a little jumpy and disorganized. Let’s continue.

Summary

• Welcome to an exponential overview. What I’m going to demonstrate throughout this section and progressively through the following sections is the natural progression of things relating to online marketing.
• Many marketers find themselves in a situation where either they’ve spent a lot of their time, or a lot of their money on building their resources, but are still seeing little results in the way of building these resources. The biggest problem that arises out of this issue is they don’t know where they stand and what to do next to improve their situation and their business. If they don’t know where they are, or what to do next, their progress is blocked, which is a big problem.
• Our aim here is simple. To finally sort out where you stand, and to get you moving forward.
• So lets get started with the first tip I want to give you to assist you in getting stuff. Every resource we’re about to talk about is connected in some way. There are reasons and effects for everything, no matter how out of ordinary or unrelated it might seem.
• The problem with most guides is that they give you some tips that you can go away and create a product and come away with a few thousand dollars, but leave you wondering how to follow that up, leaving you in the dark and having to buy another guide. That’s not what we’ve done here.
• This is the first part of showing you exactly where you stand in your field of expertise and more importantly, how much promotion power you have under your belt.
• So without further ado, lets look at how some of these things pan out, with a clear start to finish, and you’ll be able to pick up what I mean about an exponential overview, and how things that grow in one area, can benefit another in a number of ways. Remember, we’re not looking at technicalities here and how to pull off each technique. This is a technique all on it’s own.
• So where do we all start with our businesses? Stage 1. We know nothing yet, we’re total marketing newbies, knowing nothing about promotion, resources, or management, couple that with the fact we have zero contacts, no affiliates, no list, no nothing. Not to worry though, things soon start to look up in Stage 2.
• Stage 2, entering the marketing world. You’ve bought your first few training guides, you head out and create your first product/site/sales system, follow-up, resource maintenance and affiliate program.
• At this point it’s likely you’ve already met marketers in your chosen field, and if not, you most likely will through your product launch.
• All you’ve had to do to get to this point is create your product and launch it. There’s nothing holding you back or stopping you from doing this right away. Now comes the fun part. After a few JV’s and maybe some PPC promotion, the visitors start to roll in. At this point it’s important that you know immediately how to gather the five main resource types, their specific roles, and how to use them to grow your business because if you do this right, they will grow themselves without delving into your pockets or taking up masses of your time. Lets look at these resources in detail before we go any further.
• Resource Number 1: Your Own List. The visitors that land on your site and sign up for your products, freebie giveaway, or lead generating system etc. The mainstay of people that you can promote to at no cost to yourself.
• Resource Number 2: The affiliates’ role is simple. They sign up for your affiliate program and use the resources and knowledge that they’ve learned to promote your products, and make themselves and you a whole lot of cash.
• Resource Number 3: Your Customers. These are the people that should be kept separate from your standard list who have actually paid money for at least one low priced or entry product of yours. They’re important because these are the people we’ll be turning into resource 4.
• Resource Number 4: Long Term Customers. These people differ from customers in that they have either purchased multiple products from you, or have purchased a high ticket item. They’re willing to spend large amounts of money, and if treated correctly will earn you a lot of cash in exchange for providing them with quality products. They also have a much higher potential than any other resource to be turned into any of the other four resources including resource 5.
• Resource Number 5. Joint Venture Prospects. Spawned from all of the other four resources, joint ventures are going to gain you large, quality amounts of each of the other four resources, and often they’ll introduce other joint venture prospects to you.
• Through each of these resources, each one that you build successfully will build you the other four in one form or another. Don’t set rules and segregate your resources. Keep them separate at all times, but allow them to meet indirectly. What could be more powerful than using everything to build everything else?
• It isn’t black and white. Your list isn’t just for creating sales, it can be used to pull in further joint venture prospects or attract new affiliates for example. Your joint venture prospects aren’t there to make you sales, sales don’t make you rich, the resources that give you the power to make these sales are the key. Jv’s will build all aspects of your business, from new affiliates, a bigger list, and more joint ventures even.
• So you see, next time you go out and try to persuade your affiliates to promote, think about how you can build your other resources, even more importantly, remember earlier we were talking about joint ventures and how I said the knowledge will tie in later and you’ll begin to create your own deals and make your own choices? This is the start of what I meant. JV to get sales, fair enough, but see how your choices are suddenly wide open when sales aren’t the only thing that you want out of a deal? We’ll continue this discussion in a moment and clarify a few things, but before we do, there’s something I want to slip in here.
• There is no super system, there is no overnight millionaire making business when you’re starting from scratch on a shoestring budget. If this is the first course you’ve purchased, let me assure you that this is the case. Don’t be put off though, just because it’s not overnight, it doesn’t have to take all year either, in fact a matter of months or even weeks can have you going from zero to solid ground and your resources building themselves.
• In my time as an online marketer I’ve seen people come and go, some get rich, some go broke, some get into debt and some lose out again and again and only achieve total frustration, and I couldn’t figure out why this was in my first year online. Now though, it all becomes clear.
• You see all those resources we talked about a moment ago, and how they all build each other (the specifics of which we’ll get into later). Well, let me ask you this, what happens if you take away any four of those resources from this system? If you said it’s no longer possible for one to build the other, you’d be dead right.
• You see, the whole list craze is fine. I’m all for guides telling people how important list building is, but they’re totally missing the fact that there’s four other important resources, and without all five, the system breaks down, and this is why they were failing. So infatuated with the list building malarkey, their eyes were closed to the other important aspects.
• Adding to that, also notice how not one of the above takes cash to build the other. Sure they may take a little time and a little cash to get initially, but let me ask you another question. If you didn’t have all these resources building each other for free, what happens? Well the answer is you have to spend a whole lot of money and a whole lot of time. Notice I said it doesn’t take a lot of money to begin to get these resources flowing, this is true, but if you tried to keep up the same methods for getting new customers as when you got your first customers, you’ll be broke and working your fingers to the bone trying to keep up and keep each of these resources going.
• This fellow marketers, is why so many people quit or never get anywhere after long, long periods of time, because they can’t see how each of these resources relates to each other. More often than not in fact, they’re sitting there in the background trying to promote other peoples products straight off the bat. Again, you can see how this does nothing for their pockets, not even in the short term compared to building these key resources that will keep putting money in your pocket over and over again. Understand this, and you’ve won half the battle.
• Inflows of marketing, adding to different resources, creating a circle where each resource molds into the others to create one big personal and never-ending marketing system. I’m sure you can see that when people talk about not being able to maintain their resources, through things such as unsubscriptions from their lists or affiliates leaving, they’re obviously not using such methods to their advantage. Self feeding methods that will make it all but impossible to run out of people to promote to.
• This my friends is why most people fail to make the money they’ve dreamed of and end up throwing reports like this in the trash claiming that they don’t work. It’s all about timing, what to do and when. I can’t tell everyone what to do if the time isn’t right. It’s the same basic principle that tells you something written twenty years ago about a subject isn’t necessarily true today, which is exactly the reason I see people failing all the time, not just at marketing. Why don’t a lot of the marketing reports out there work?
• Reason 1: They’re aimed at people in a particular point in their career, often assuming they know something that they don’t. Why would someone starting out without their own products want to know about promoting other peoples stuff? This is just one example of incorrect and detrimental teachings floating around out there for the sake of people trying to make a few quick bucks out of you.
• Secondly, because they fail to adapt, or more over, the reports and guides that they’re reading fail to tell them they need to adapt. If there’s one thing I’ve learned through talking to other marketers over the years and personal experience with my promotions, it’s never assume something is common sense, because even in the best of situations, with the smartest people, even the simplest of solutions can be overlooked. I’m sure you’ve been in that situation before when someone asks you a really simple question, but you just can’t seem to figure out the answer, and when you’re told it, you kick yourself and wonder how you didn’t see it.
• If you learn nothing else out of this document, learn to adapt. Take these methods, learn them, put them into practice now, then adapt them, change them, experiment with them over time to meet your own needs.
• Don’t assume for a second that everything I write is set in stone and has to stay like that forever. That is far from correct. Keep asking yourself why, all the time why does this happen, why did that happen, why am I doing this? Keep that in mind, and you’ll suddenly find that you’re keeping up with the trends, whilst others are being left behind. Most of all, you’ll find that you don’t have a problem getting stuff (pulling in those resources).
• Don’t forget those resources. These are the key to your success, no affiliates or list building or anything like that in singular.

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