Goals Of This Section

• To begin to discuss the intricate differences between single sale products and membership products in relation to your business.
• To discuss the advantages and disadvantages of each one to increase your chances of success dramatically from the outset.
• To prepare you for what lies ahead with each choice, and to show you that there’s more to consider than what lies on the surface for each option.
• To assist you in selecting a delivery type for your product or products, now and into the future using an educated decision making process where others are in the dark.
• To show how you can avoid the top mistakes made by marketers that decide that they want to start membership sites, some so devastating, you might find yourself in the same place in five or ten years time if you fall into this trap.
• To introduce the tools needed for managing each site type, and to show you that they aren’t as different or as challenging to master as some may lead you to believe.
• To talk to you about my personal experiences with each type of presentation, and to give you a heads up so that you can prepare in advance using some of this hindsight and gain an immediate and distinct advantage over those coming after you who do not have this knowledge.

Single Sale Vs Membership 1

Greetings, and welcome to the section where we’ll be talking about membership sites, and single sale sites, the pro’s and cons of each, and just what it takes to create each of them. This will allow you to make an educated choice for your product, and chose the most profitable option for you.

The reason I’m writing this right now is because of my personal experience and general attraction to this subject. In the previous reports you read a little bit about the very first site that I set up, which was an ambitious first project, an all singing all dancing membership site. When creating the site itself, I didn’t realize how much of a challenge it would actually be, the time spent working on it dictated by the content and involving a lot more maintenance than the single sale sites set up since that first membership attempt.

A lot of what we’re going to talk about depends on many aspects of your business. It depends on your product, it depends on your customers, and it depends on the type of income you want. It depends if you have the budget or the time to create and maintain a membership site compared to a single sale product. For this reason, we’re going to keep this report as concise as possible, with clear sections that will discuss a single aspect of each method at a time. At the end, once again, it will be totally up to you which one you select, and the knowledge gained through this report will help you to do so, quickly and easily. Most importantly however, this is another one of those choices, where there’s pro’s and con’s. This is very often the case with online marketing. There is no right answer, just pro’s and con’s to each one. It’s up to you to make that choice. So lets get started.

Time Constraints

First up, lets look at the time it’s going to take you to create each product type. We’ll get into talking about resources and actually gathering those resources later in the report, so if I mention anything that you’re not sure about right now, don’t worry, because it’s fully explored in later sections, resource by resource.

First, looking at single sale. Often, single sale is actually far quicker to create than a membership site for obvious reasons. Excluding the product itself, the general methods single sale are the customer pays, the customer downloads. It’s a simple as that in most cases. All that’s left to do with a single sale product is create your resource gathering methods for each resource, your list, your affiliates, your customers, your long term customers and your joint ventures, and obviously follow up and your sales process, a sales letter, a download area following payment and there you have it. Your single sale product.

Now when it comes to membership sites, things are a little different. You still have your sales process, you still have your sales letter, you still have you resource gathering tools and your members area. The problem comes with maintenance.

Like we mentioned earlier, it very much depends on your product, but the general rule is single sale is harder to create, and membership sites are harder to maintain. It may not seem like that now, especially if you’ve never created a membership site before, but the more complex a project and the more aspects it involves, the more things can go wrong.

Setting up wise, a single sale and membership site aren’t all that different, aside from the obvious change of reoccurring incomes from a membership site, which often isn’t much more hassle than setting up your affiliate program and payment processor to handle these things, but to get the full picture we need to think ahead a little.

Going back to the previous example I gave you about my first venture that was packed with scripts and software and bundled as a monthly membership, there is a lot more to it than just the set up. Remember with single sale it’s sell, download, bit of customer service if needed, and that’s it.

With membership sites and their recurring incomes, packed full of members that expect high standards from month to month, expect to have to carry out regular updates, especially if the content isn’t pre-written, or you’re selling monthly access to software.

Things go wrong, new software is released; think about what you’re actually doing here. Especially if your membership site comprises of software, it’s not just your information and marketing tools and notes, and feedback that you’re looking after. If something goes wrong with any customers’ service, you’ll need to fix it.

When updates are regularly being released, and customers are paying a recurring income, it’s not unusual especially with software again, that you may have to bring in programmers to fix problems, you may have to update scripts regularly, even the look, or the layout, and even keep updating the content to keep ahead of your competition and keep your members interested.

Even if you’re not selling software, this can also be the case for affiliate systems for example. If your recurring affiliate system makes an incorrect calculation somewhere along the line, unless you’re a programmer yourself, or know one, it’s likely going to require outside work.

Meanwhile, while all of this is going in within the membership site, what’s happening with your single sale products? Well, people are reading the sales letter, buying, downloading, and possibly requesting customer service. There is minimal maintenance. Even if something goes wrong with your affiliate script to tie in with the previous example, because people are only earning one time commissions, it’s super quick and easy to fix compared to a bunch of scripts being updated, and having to search through data that is still live and fix any problems affecting the system whilst everything is still going on.

Now I know this might seem basic, this might seem obvious, but it gets me how many people start up membership sites thinking it’ll be a breeze, and admittedly, from the outside, it does look like a breeze. Many aspects of a membership site nowadays can be automated, which is great for the owner of the site and the members, but there is still far more maintenance work to do with membership sites that there is to do with single sale sites for the reasons given above, and some of the problems that arise are often harder to deal with in a live recurring membership environment than in a single sale environment.

Let me give you two examples now coming from the experience that I’ve had to demonstrate just this. The differences look small, until you look at them closely and realize just how much more work a membership site can be.

Single Sale vs. Membership: The Risks

Example number one. Starting with the single sale site. You go to bed one night, a bunch of customers buy your product while you’re sleeping, but the download link goes down, so they contact you via e-mail, or call you and wake you up in the middle of the night to get a fix in. Simple, you wake up, you discover the problem, and fix the link and all is well. Customers download, you apologize and explain, and everyone is happy. You have your single sale money, the customers has the product.

Now lets look at this example from a membership point of view. Remember, compared to single sale sites, often the services presented by a membership site are vital to the running of a business. The tools are often reoccurring and live, and often consist of software that even just a few hours of down time can be hurtful to a business, whether it’s an investment tracker, or ad tracking, or auto-responders, hosting or even an info course following a schedule.

Can you see already how much more devastating losing control of a membership site is just for a few hours. Even if you pull off a quick fix a few hours after the problem has arisen, you may have disrupted the members business, their investing, their websites, their tracking, or even taken up the time that they put aside specifically to follow your course, something they now can’t do because their two hours a day of free time in between kids and work is now gone.

Whatever your product, with a membership site comes much more responsibility, because the product isn’t sell and forget. It’s constant, and you have to be ready for anything at any time, and to fix it quickly to prevent disruption to the users. If you disrupt the users, what are they going to do? Cancel their membership. Reliability is the key for sure, but as you’ll find out if you set one up, not matter how well you plan, things can go pear shaped and devastate numbers quickly if you’re not careful severely affecting your income.

So you see, on the outside, it looks very much like single sale and membership aren’t dissimilar, but when it comes down to it, their inner workings are really very different. Stay with me though, I don’t want to put you off either one until you have the full story, and I don’t want anyone opting for the easy option if it’s going to make them less profit than the more challenging road. There’s a lot more to discuss as of yet.

Money Talk

OK, lets move on to the monetary aspects relating to single sale and membership sites from the point of view of the business owner, you. Lets begin by looking at how you’re going to be paid. To state the obvious, with single sale sites, you get your cash right away. People pay you, download and the money lands in your bank account. With membership sites, people are paying you each month, or each week, fortnight or year, whatever your recurring income I set at.

I remember a time not so long ago when there was a rave about membership sites. Recurring incomes are best is pretty much what was hammered into us for a while, something you might remember if you’ve been around for a few years. A phase of membership site hype if you will.

Of course they were correct. Something a membership site gives you and a single sale product doesn’t is a bunch of recurring money, month after month after month, landing in your bank account as a reward for the quality of your service and relevance of the tools for the members. This is the reason that I originally went for a membership site during this phase. After all, once you have the customers, they keep paying you. It’s not like you have to go out and sign them back up and sell to them again every month.

With this advantage comes a price of course, and something that when the whole membership hype phase was going strong a few years back, people failed to realize, and that’s membership sites themselves are often set at a lower price than single sale products. Again, we said earlier how this depends on your product. There were all sorts of stats popping up on how long members stay in membership sites. I heard one was an average of seven months, but from my experience, this is actually much greater. I’ve had people with me for two years plus, and some are still with me five years later.

However, keep this in mind. If you’re creating a product, look first at how much you would charge through a single sale site to gauge whether this is a viable product for a membership site, where the majority of members will not still be paying you two years later, and you’ll be able to see whether or not the membership option is a viable one for you.

The Viability Of Membership

For example, lets say you create a massive guide on how to be the best fisherman in the world. You pull a thousand plus pages then go on to record the audio. It’s huge, it’s big, and it’s quality, in fact it’s the best you’ve ever seen. When you come to looking at a price, you decide that a thousand dollars would be about right. Don’t worry about how I pulled that price out of thin air; pricing strategies are coming up in a later section.

So you’ve created a high-ticket item. The first thing you need to think about is are you going to get your moneys worth if you’re creating a membership site? More often than not, membership sites are comprised of several different aspects, and not just one product. Four or five medium sized aspects is all that’s needed, but when it comes to placing a high ticket item inside a membership site like your thousand dollar fishing product, lets look at what happens.

Lets say each member stays with you for a year, because your site and your fishing course is just that well created, it beats anything else out there. If you do the math, you’d have to charge them $83 per month, per member, and keep every one of them interested and learning for a year. Have you ever paid $83 per month for a membership site?

Spread this example over two years and you have a much more reasonable $41.50 per month, but let me tell you, unless your product is majorly higher than average in quality it won’t be easy to get a majority of people to stay that long. Again, it’s down to big maintenance times and lots of updates, keeping things fresh and keeping people paying.

Now going back and looking at single sale, for each sale we’re pulling in one years worth of membership profits. It’s quicker, it’s higher priced, it’s a premium product, and you know you’re going to get your moneys worth. So my advice here is when producing a very large, very valuable single product, use either single sale or limited membership. Limited membership we’ll talk about in a moment, but for now, understand to avoid selling single high priced products under a standard, ever running membership tag if you want to get your moneys worth, and fast.

Maintenance Vs Proactivity

The next thing we need to look at and decide is, is your product even suited to a standard membership site? Excluding pricing, what about the length and the way it’s going to be used? For example, if you wrote a 500 page course and decided to sell it, are you prepared to keep writing, and keep updating that membership site over and over again after your content runs out to keep people there? This is why a majority of the membership sites out there contain software instead of content, because it’s far less maintenance.

What would you rather be doing? Creating new products, or creating new content over and over again to maintain a membership site?

The basis of it is out of all the people I met at the start of my career back in 99, the ones who have been the biggest successes have moved forward and incredible paces, created new products and numerous sites. The ones with the membership sites without established and big resources to promote them were either slow to start and progress (i.e. me) or are still maintaining their sites instead of breaking new ground. This is easy to do with membership sites, especially when you’re starting out and your resources aren’t developed enough to pull in a big membership base immediately. Because of this fact, the recurring income that looks so good to start with is slow to get off the ground, and you’re left maintaining a site that can take years to make the money that a single sale site would have made you in a matter of months, or even weeks, money you could have used to plug into further development of products and promotions to build your promotion resources. We’ll go into more detail about this later, but for now, all we need to be doing is understanding how the time investment and income works. Anyway, I digress, lets move on.

Flexible Memberships: The Low Maintenance Option

Now a moment ago we talked a little bit about if your product suited to a membership site, i.e. is it long enough to sustain long periods and bring you the returns that you want? You may have noticed already that a lot of the differences between membership sites and single sale are pure presentation, how you present your product, how it brings you the cash and how quickly you can put that to use using the time you have remaining.

This is no exception. If I’ve put you off membership sites so far, this is where they start fighting back and rearing their best sides. First off, I want you to think about the flexibility you have to present. A membership site doesn’t mean something that you’ll set up and leave running itself forever, at least it doesn’t have to. Of course I’m talking about limited memberships.

Rather than limiting the number of users or members as the name might suggest, the change is much larger than that, and offers your product over a set period of time, through which the members pay you a recurring income until that time is up.

This is an excellent choice, and a good mid way between an everlasting membership site and single sale products, and is often the choice for the sale of information, or set courses. This one for example. If we didn’t go single sale this would have been the choice. Not only does it allow those who can’t afford to pay up front all in one go to get their hands on it by paying smaller installments than they would with a three month pay plan, or even straight up front selling, but it also ditches the maintenance too. You’re not constantly updating or improving the content, you don’t need to. It’s a set creation, a set piece if you will. Limited membership is just an alternative form of presenting a high ticket, single sale item, ideal for info product sales without the maintenance, and without the worry of ever running out of content to sell.

So why would you create a limited membership site out of the single sale product, when you could just make it single sale for the full course and pull in all the cash anyway? Well, high-ticket items, single sale products are often high in price. Anywhere from $200 up to $10,000 and sometimes even more.

A limited membership allows for three things. First, it gives the power of the trial. It’s not easy to get people to commit to a high priced product, if they’re not bombarded by proof that it’s the best out there, and even then, some can be wary, especially if they haven’t spent this much on a single sale product online before.
The limited membership allows you to overcome this by offering a trial for the first section. It eliminates a massive amount of risk and boosts the confidence of the customer in you, furthermore it allows them to experience your work first hand before shelling out what is a large amount of cash to most people, something that even three or four installments for a high ticket item cannot achieve.

The second thing the limited membership allows you to do is establish a relationship with your customers. Turning first time customers into long-term customers has been and will continue to be a big focal point throughout this course. It’s something that allows you to profit again and again from the same resources without having to go out and acquire more every time you launch a product.

Have you ever bought a single sale product, downloaded it, and just maybe had a glance, had a little look, and then put it aside and moved on? Well that’s something that goes on a lot with single sale items, especially those that aren’t particularly expensive. Of course if you spend a thousand dollars on something, you’re likely to use it for a long period of time, but when spending a hundred, two hundred, it’s all too easy to lay something aside and forget about it.

Within limited membership, because you’re effectively getting your product in installments, you begin to make a connection with the seller. You get to know a little about them, you follow their course, and through each installment, the connection and trust grows stronger and stronger, something that you don’t get with smaller ticket single sale products.

What happens when you’ve made a connection with your customers? Well they begin to feel like this know you, they trust you, they’ll remember who you are because they’ve been receiving your product from you over a sustained amount of time, and this in turn paves the way for turning these customers into long term customers. They’ll be more receptive to further offers, they won’t forget you in a hurry, they’ll begin to trust you and your products, and what’s more they’ll buy from you again and again in the future if they enjoyed this first installment. It’s a pretty simple process, but using this method, but as you can already see, through that long term connection you make is very powerful, and after the first few installments, you’re no longer just a random person trying to get their money. Establish that connection, it’s immensely powerful.

We’ll talk more about establishing this connection with your customers later, for now though all I want to demonstrate is that it is easier to do through limited membership than single sale, without having the often large maintenance and unsuitability on a per product basis of the full blown ever lasting membership site, something to keep in mind when selecting from these three options.

The final advantage of this type of membership site is flexibility. Imagine you’re selling a single sale product for a thousand dollars. What kind of flexibility do you have to choose when to claim your income? Not a lot, people buy, you receive the money end of, but if you’re looking for a reoccurring solution the aspect of flexibility is extremely powerful.

Lets look at those limited memberships to start with. So you’ve sold your trial for the first section of eight for example, and your customers loved it, they know you, they know who you are, and they begin to trust you at this point. It’s immensely easy to sell something to people who have bought from you before compared to those who haven’t bought from you or experienced your products. We can use this here.

So your trial has gone out and you’ve gained the trust, but something comes up, and you decide you want that new car more quickly than you thought, or you plan another project that takes a lot of money, software development for example, and you can’t afford to wait that eight weeks for the whole cost of the course.

So now you have the trust, you don’t have to wait. In my experience, simply sending an e-mail to a people currently running in your membership site and saying something along the lines of ‘Well, you’ve had part one, and you loved it, why not get instant access to whole course immediately? what’s more, if you purchase the complete course in it’s entirety now, we’re going to knock ten percent off the total price for you’.

You see, playing on that advantage of the trust you’ve gained after the first installment, you have the flexibility to be able to go all out on the customers now. They know you’re for real, they know your stuff is good, and they’ll only be too glad to get hold of the course they were going to do in it’s entirety anyway for ten percent less, and what do you gain? Well you gain the ability to pull a large amount of money up front if you need to, which is where the flexibility comes in.
See, when something is single sale, it pretty much stays that way, but batting for the membership site, when you have a membership site, the people running through that site know and trust you, and you quickly pull a lot of sales through this type of offer, which in all actuality is turning your limited membership site into a single sale product.

Here’s an example of how I put this to use in my original site. The membership price was $15 when I pulled this off for the second time, and I decided I wanted a laptop. The last time I tried this I had a few active members but not many, so not realizing how powerful this was due to insufficient stats and experience at the time, I went and offered my now larger customer base 25 places in the year prepaid membership for $180 with a twenty dollar discount at $160 if they pre-paid. I went to bed fully expecting to pull five of these sales off and buy a new laptop in the morning. Well, I woke up to an inbox full of orders, and I actually had to increase the total number I was selling, and send out a frantic ‘All places filled’ mail when I woke up. The final result? Enough for five laptops totally by mistake. Oops.

This is how I personally learned of this power, something we’ll talk about later in several sections relating to different aspects and methods of online marketing.

A Final Word

Congratulations, you now have an excellent base and should already be starting to see some of the pro’s and con’s of each choice, there’s more to come, but by now you should be forming your own ideas about how you’re going to present your product. Remember, there’s no right answer in this particular section. It’s about gathering the facts, and making an informed decision relating to your product that is going to be the most profitable. I fully expect some readers to go different ways and select different methods. None are wrong. Pick the one that best suits your business and preferred management style.

Summary

• Greetings, and welcome to the first section of single sale vs. membership, where we’ll be looking firstly at these two very different methods of creating products culminating in an educated decision by yourself as to how you’re going to present the product that you’re working on right now.
• The reason for me writing this section, and why I enjoy writing and talking about this so much is my previous experience, my very first site was an ambitious script and content packed membership site, which is why the info I have to for you will provide real life and valuable hindsight and ammunition for your decision.
• Much of this subject relies on a lot of factors. It depends on your product type, it depends on the type of income you have, your budget and the amount of time you have to spend at your computer working. As everyone will have different products coming from their ideas, I can’t make this decision for you. Lets take each factor one at a time and discuss them in turn to assist you in this all-important decision.
• First, the time it’s going to take you to create your product. When setting up a single sale, things are nice and straight forward and often making them easier and faster to create excluding the product itself.
• The customer pays, the customer downloads. This is all straight forward single sale usually is. All that you have to do is set up your resource gathering methods, for your affiliates, your list, customers, long-term customers and your joint venture prospects. Create your follow-up, sales letter, payment processor, download area and that’s it. There you have your single sale product.
• When it comes to membership sites things are slightly different. You still have your sales process, you still have your sales letter and your resource gathering tools, but the one big difference here is the maintenance factor.
• Again, it depends on your product, but the general rule is single sale is harder to create, and memberships are harder to maintain. As you can see, when setting up a membership, not a lot has actually changed, and on the surface membership sites look just like single sale sites, which is why so many underestimate them and then find themselves in over their head (i.e. me five or six years ago for example).
• Going back to the previous example about my first business, while the set up isn’t very different aside from reoccurring commissions, which isn’t exactly hard to do aside from flipping a switch with your payment processor to turn them on, there’s more we have to consider to get the full picture.
• It’s a fact that members paying a monthly fee expect consistent quality from month to month. Aside from standard customer service which comes with all business, this long running quality may include new software, updating tools and software, updating information and so on to keep your members and stay ahead of the ever developing competition, something that with single sale is resolved by releasing multiple products, but through updates when looking at memberships.
• Another aspect of this, again, depending on your product is things can go wrong. With a single sale product, it’s a case of fix it and you’re sorted. With memberships, and especially with software you may have to bring in freelancers to fix problems, which is sometimes far from a quick thing to do.
• Even if you’re not selling software, if anything goes wrong with your affiliate system, fixing something like this with live, non stop updating, reoccurring commissions is not the easiest, and not the least stressful job I can think of. One simple incorrect calculation can bring the whole system down.
• Whilst this is going on with your membership site, what’s going on with the single sale site? Well, the problems are fixed quickly, the customers are reading your sales letter, buying, downloading and going on their merry way. The only maintenance is minimal customer service if your product is of a high standard.
• I know this might seem obvious or basic, but it gets me how many people start up membership sites thinking it’ll be a cakewalk because they’ve been all over single sale for a while thinking it’ll be a breeze, and admittedly, when looking into this for the first time, it does look like a breeze.
• Nowadays membership sites can be fully automated in most cases, but there is more to think about when it comes down to maintenance, and some of the problems that arise are often harder to deal with in a live recurring membership environment than in a single sale environment.
• We also have to consider how devastating these problems are. A slight delay in the members area of a single sale site is bad, but easily fixed, and with a little patching up, an apology and a personal mail to those affected, all is well. With membership sites, a few hours of downtime when the members are relying on you for essential live tools to run their business, or even following a timetable that they can’t deviate from because they’re so short of time, whatever the reason, problems can be devastating because members will lose trust, and they will leave and head straight for the competition. We’ll come back to this soon, but for now I just want to demonstrate the differences of the inner workings of each choice.
• Moving on to the monetary aspect of things, from the point of the business owner, (that’s you). Looking first at how you’re going to be paid. To state the obvious, with single sale sites, you get your cash right away. Customers pay, money lands in your account. Easy enough and with membership, your reoccurring income does the same, month after month, but this relies on you keeping your members right where they are to keep receiving this money, money that especially for a high ticket item you would have received up front with single sale, instead of opting to keep people paying you month after month, only to exceed the value of your products after several months, or even a year and upwards.
• In my experience, it’s very hard to keep people in a membership site for longer than a year, even when you’ve done everything right. People move on, do new things, get bored, change their minds, and go in different directions all the time. For this reason, once you’ve decided on your product you need to ask yourself, ‘If I were to sell this as a single sale product how much would I charge?’.
• Take that figure and divide it by twelve. Do you make more or less than you would have charged single sale, and would your membership price have to be ridiculously high to recoup that money? This product for example. $1000 split over 12 months is $83 a month. I don’t fancy trying to keep 200 people in a membership site for 12 months at $83 per month compared to the single sale option. Even by today’s standards, $83 is a lot for membership sites relating to online marketing, $15-$45 per month being the most realistic figures to avoid your potential customers saying ‘Wow that’s an expensive monthly subscription’.
• The fact is for this reason, membership sites are well suited to several low to medium ticket items instead of a one off big ticket item split into sections to pull as much profit from this as possible and to gain an advantage over the more focused single sale sites.
• The next thing we’re going to talk about is getting bogged down. Back when I started out, many of the people that I met in that first year were also creating membership sites, and now, six years later, only two in twenty of us have got anywhere. The basis of this aspect is membership sites, if you’re not careful they can hold you back an unprecedented amount. Getting wrapped in re-designs, re-works, re-models, re-launches, trying to please everyone, adding features and benefits as well as general maintenance. It was those of us who realized what was happening and sought to fix the problem that became successful, those that didn’t, well, some are still in pre-launch over five years later after many re-releases and re-designs.
• If I’ve put you off membership sites, I apologize. Now though, after looking at the monetary investment and getting a good look at the time involved, it’s time to take a glance over at something more positive, and that’s limited memberships.
• Limited memberships are an in between. Not single sale, but a membership site that only goes on for a set period of time. This allows you to have a reoccurring income for a set amount of time, to spread an expensive product over time, and create membership sites for those high-ticket single sale products.
• This is ideal if you’re after a reoccurring income, because it also gives you a lot of flexibility in both presentation and how you receive your income. This is also great if your product isn’t suited to an ever-lasting membership and you don’t want to have to write reams of new content. Set it out as a six-month course; deliver it in parts, monthly, or weekly for a set period of time. Removing the dynamics of the situation make it a lot more straight forward and much like a single sale site.
• One advantage of doing this, aside from the obvious, spreading large costs over a period of time, is the control you have. For example, I remember sending a mail out to my members when I decided I wanted a new laptop. It told the reoccurring members only part way through their membership that they could pay up front; receive the whole course in one go with a ten percent discount. I came away with enough for many more laptops than that I had originally planned for. A powerful technique, and the ability to control how you receive your income using the best of both worlds.
• In addition to this, as your customers are receiving your product in set installments, you’re making a connection. It’s not a single sale product they’re going to chuck aside; it’s an ongoing thing for a set period of time. This builds a connection between you and the customer, it builds trust and paves the way for repeat sales from long-term customers. This applies to unlimited memberships too, and is ideal if you’re offering a low price intro product as an up sell, ready to create and sell them a large, high ticket item later. It may take longer than a single sale to filter customers to the high-ticket item, but the effect this has on sales is tremendous, simply because of the trust built over time, the power of which, I personally learned by accident.
• Congratulations for finishing this section, you’ve already developed a solid base for your knowledge and should be close to making your decision. There are however a few more specific points I’d like to go through with you before we finish with single sale vs. membership.
• Remember, it’s about gathering the facts, looking at this report, looking at your product, and making an educated and informed decision as to how to present yourself and your business. You’re not constrained to one forever and there is no wrong answer. It totally depends on your product. See you in part 2!

Next Page: Single Sale VS Membership 2