Goals Of This Section

• To re-cover and re-iterate some of the most important points put forward to you throughout the course, namely the biggest reasons you’ll be successful, and the biggest reasons that may stop you from achieving your goals, and talk about how to take advantage of them.
• To discuss the right frame of mind for business success, and show you how to use this information to emulate the successful, and ultimately get there yourself in the shortest period of time possible.
• To re-iterate the importance of staying healthy. A healthy business owner means a far greater chance of a healthy business.
• To re-visit the habit forming exercise of taking your fifteen minutes out after each days work, to show you now what you’ve achieved by doing so throughout the course, where others who didn’t will have likely failed.
• To talk further about the development of your business, the time it’s going to take, and the positive signs that you’ll be seeing, and should have already begun to experience that show you that you’re heading in the right direction.
• To introduce other aspects of online marketing that may prove helpful for further learning in the future, and to show you that the way we’ve done things is one of many methods that actually work.
• To persuade you to dive in head-first everyday.

A Few Last Words

Greetings, and welcome to a few last words. This section contains what the title suggests, a few last words from us, a few additional tips and tricks and several ways that you can keep yourself and your business moving in that all important direction. Forwards.

We’ve covered so much In the previous pages. I’d like to congratulate you if you’ve got this far. Many will have given up, decided it’s not for them, or just gone off and bought report after report and never actually act on them, which is a shame, but there’s not much we can do about that without mind control techniques. Let’s forget the others for now though and concentrate on you. Surprisingly or not, the first thing I want to talk to you about is moving forward.

Monitoring Your Success

At all times I want you to be looking at yourself and your business. Are you moving forwards? What have you achieved in the passed 48 hours working on your business? If you’re looking at the same page on your screen, with the same content then it’s time to start asking questions and looking for the problem.

I’m not saying you have to be super efficient all the time, we all have good days and bad days, where we’ll inevitably get more or less done that we know we should, but there’s this little problem of moving onwards and upwards that many people can’t seem to grasp. If you’re reading this, you’ve already proved that you have grasped this concept, now as straight forward as it sounds, it’s amazing to see how people do one of three things.

3 Factors That Hinder Success

The first is they either jump from guide to guide taking in the knowledge but not doing anything about it, and never moving forward. This was me several years ago, until I realized I actually had all this knowledge and knew in depth and often more about a subject than the actual author. It was time to start asking questions. Turns out I had all the knowledge already, but just didn’t know it. Are you in the same position? Is it time to stop reading and start acting on the knowledge that you’ve gained?

Second is the broken the vase syndrome related to being pro-active or reactive. Imagine you wake up in the morning and decide you’re going to clean the house up that day. You jump out of bed, jump in the shower have breakfast, and wash the dishes afterwards, the clean the surfaces. You’ve improved the kitchen already by cleaning the surfaces and doing the dishes right? Not so, you’ve just been reactive, and carried out required maintenance and things are now back to how they were when you first woke up. No progress, just reactive maintenance.

So you head out to the hall ready to do some dusting, and on the way out you break a vase, so out comes the hoover, and you hoover up all the bits and take the broken bits outside, and make everything nice and clean again. After putting your stuff away, you realize you cut your leg on a sharp plant outside. No matter, you head upstairs, give it a clean and place a plaster on it, then head back downstairs. What have you achieved so far? Nothing at all. This is reactive maintenance also, because there’s no progress, you’re literally just maintaining. It’s important to distinguish between proactive and reactive, because quite often you can come home after a hard days work and you might be so tired and feel like you got a lot done and moved forward, when actually all you did was pull out a bit of maintenance.

It’s the same with business. If you sit down at your computer and do your maintenance, answer some mails, change the color of your site, talk to a few people about what’s been going on, have a look at a few products, there’s nothing here to move you forward. Create those products, develop those products, enhance those ideas, write those sales letters, contact those JV’s, gain knowledge and understanding and get real tired doing it and I guarantee you’ll be moving forward at such a fast pace no one will know how you’re doing it. Whilst they’re tired and say things like “Wow I’m real tired and I still haven’t got much done” now you know why, and how to avoid it. Of course maintenance is a big part of every day life and needs to be done, but learn to differentiate between the two, learn to spot them and recognize them and you’ll immediately see a difference in your speed and efficiency. Give it a go, and you won’t be disappointed.

This brings me on to the final type of person that doesn’t succeed. The maintainer. The prettying up the website twelve times a year, the adding bundles and bundles of stuff to a membership site and their current market instead of creating new products and breaking into new markets and creating multiple specialized income streams. Think about that next time you go to redesign something. Are you redesigning because your tracking tells you that your redesign will make more sales, pull more leads or more resources? Or are you doing it because it doesn’t quite look as nice as you’d like. Don’t get stuck in the circle of ever improving without moving on, because you might just find yourself in the same place in a years time, just with a slightly prettier website. Not proactive, productive or profitable at all. I know many people who have fallen into this trap, and in fact some people still in that trap and aren’t looking like they’ll be getting out of it very soon. Avoid it at all costs and you’ll do fine, move forward, move forward quickly, and gain valuable knowledge and first hand experience along the way, something no one can put a price on because It’s just that valuable.

These aspects are more important than most will ever discover for themselves, and if you remember back to the top ten reasons for success section, the above was put in there too, simply because I can’t help but push this and push this because it really is the difference between getting somewhere and not getting anywhere at all. There’s no in between. This should be your top priority, more important than that product creation, more important than making any sales, more important than resource building or any marketing method anyone can ever teach you.

Next up, lets look at your frame of mind. I honestly believe through personal experience that being in the right frame of mind to get your business moving onwards and upwards quickly is again, more important than any marketing tactic that you can learn.

The best way without a doubt is to end your day with 15 minutes of quiet thought. It’s like keeping a journal, and helps you not only prepare for the day ahead, but sort out any problems you may have stumbled upon without the need to get stressed about it. In addition, it’ll give you a clear picture of exactly where to go next. Practice this often and within a few days, you’ll start to see some positive and quite strange results.

Always look forward, and take that time out to look inwards from that window (That’s you looking at yourself from outside a window to gain a better perspective on what’s going on in your business) It’s real important for your development and the development of your business. If you haven’t experienced this yet, it’s all about evaluating your situation and your business with an open mind. Like dreaming, sleeping, it assists the organization of your thoughts. You’ll begin to see problems and present solutions to them before they even happen. Hindsight is a very powerful thing, and taking this important time out on a daily basis allows you to prepare for future situations that may arise, which is partially hindsight, but more crystal clear, focused and pure thinking at it’s best. I haven’t met anyone that’s not capable of this yet, so if you’re unsure, give it a shot and watch what begins to happen six or seven sessions, and I assure you, you won’t be disappointed.

As important as the above is the way in which you end your day when you’re working. Remember to disconnect, and I don’t mean just from the Internet, I mean totally. This method of pulling off the relaxing and reflection, looking from the outside in then after you’re done, whether it’s ten minutes, or thirty minutes later, you turn your computer off for the night. You leave your place of work, turn it off, and forget about everything. Keeping your distance from your work isn’t something that’s easy to do, especially if you have your computer in your bedroom. Even working at home and walking past it ten times a day is enough to spark thoughts, which will take your mind off your daily life and some of your important daily tasks, and sometimes even disrupt sleep. This is definitely something we want to avoid.

Let me ask you this, have you ever been called by your husband or wife, or family member for something? Anything at all, either, dinner is ready! Or ok, I’m ready to go out now, are we going? Or even more likely, I’m off to bed now, are you coming too? And your reply comes something like this. ‘Hold on! I’ll be there in a moment, I just need to do this first’.

Another example of this type of mindset going full steam ahead is coupled with the above examples, you have to keep getting out of bed at night, or keep walking out the door ready to go, starting the car and going back to the computer because you forgot to do something, or you have to do something before you go. Classic one that.

This is why it’s important to do both of these exercises. Observe yourself, and your business, relax, look from the outside in, then when you’re done, cut it off. Disconnect, turn your computer off safe in knowledge you haven’t forgotten anything, you don’t need to worry about anything and you don’t need to wake up in the middle of the night and spend hours doing something that you planned to only take a few minutes. Trust me on this one, I’m not giving you instructions on how to run your life, far from it, but be careful not to get too involved all of the time or that freedom and easy life progress you’ve made so far might just evaporate. There’s speed, efficiency and determination, but then there’s another level of speed efficiency and determination. Just because you’re not working on your business longer than your body or mind can comfortably handle, doesn’t mean that you’re slacking.

Next up comes a little something I’ve been a fan of since without noticing it, I managed to develop random back pains, wrist pains and aching, and short sightedness in my left eye and gain some four stone in weight (which is all gone now finally).

Stay healthy. Above all, above everything taught in this guide stay healthy. Take note of the keeping healthy section of the course. Get a good chair, look after your back. Get some of those wrist supports one size bigger than you need, type correctly, look after your wrists, and look after your eyes and belly. Take regular breaks and pull regular exercise, even if it means you go out and buy some weights and run a little everyday.

Again, I’m not trying to tell you how to live your life by any means, but it’s important to me that if you’re going to be a success in the future, you come to me and say ‘Your report spurred me into action and I’m now pulling in every month what I earned in my last job every year’ and not ‘Your report spurred me into action and I’m now pulling in every month what I earned in my last job every year, but I gained a hundred pounds, developed carpal tunnel syndrome, my back hurts and I can’t see much anymore’. No way, not on my watch. Health is always number one. It’s no good being successful if you’re too sick to enjoy it.

Prepare Yourself

We already talked about how things don’t always go to plan, when launching new sites, when creating ad campaigns, contacting people, creating joint ventures, whatever it might be, it’s possible it may go pear shaped. Thankfully this is rare, but prepare yourself, because if it does happen you’ll need patience, you’ll need determination and a clear and sharp mind to sort out problems quickly.

If you find yourself awake at 5am wondering why you didn’t go to bed when you decided (five hours ago), don’t fret you’re not alone. In fact, as I write this report it’s 6.20am, almost 24 hours after I started writing, and I’m still here because the previous texts didn’t quite live up to the standard I’d planned, and with the launch date drawing closer, it needs to be done. Don’t do this intentionally mind, and don’t make a habit of it, because it be very damaging to a lot of things including your health, but when things don’t work out as planned, prepare to have to put more in than you originally planned to.

In addition if you find yourself awake at ridiculous times and you find you’re making a lot of mistakes and it’s just been a heck of a long day, disconnect, turn off and walk away and continue tomorrow. There’s only a need to do this on the odd occasion that something goes wrong with a site launch. Everything else can wait.

Everlasting Ideas For Your Business

Keep your imagination and mind working at all times. Once you launch your first product if you haven’t already you will immediately begin to see that ideas begin to come automatically. Unless you mix with your market, it’s very hard to come up with ideas to solve problems when you don’t know what the problem is in the first place.

Mix with your market. This is something that we all need to be doing on at least a weekly basis, watching other people, watching their products and their marketing methods, watching as their mailings come to you, and looking at their techniques, their copy, their products and so on. This isn’t for any reasons related to copying, we already talked about emulation and how to carry this out correctly, taking someone else’s methods and plugging them into your products without copying any aspect from them at all. The reason for this is solely to keep your mind awake and to keep it producing idea after idea after idea.

Here’s an example of how this works. In the last week, whilst actively taking an interest in other marketers and what they’re doing, listening in to their lists as a research tool as we already discussed earlier, I’ve come up with no less than fifteen viable ideas for products and double that number for methods of presentation. Some wild and some wacky, but they are ideas all the same.

This is why it’s easier to pull ideas once you’ve launched your own product and began to watch other marketers and ask why they’re doing what they’re doing. You’re mixing with new marketing methods, creating a basis for your tracking and new ideas, and you’re experiencing the market first hand, allowing you to come up against, discover and ultimately solve problems with your products through this research, your experience, the scripts and services you use to promote your products, and the guides you read. They’re all important to you in this way because they will form the basis of your ideas. If you’re not mixing with your market you won’t know any of the problems, and won’t be able to solve them, and thus won’t have any product ideas.

As an additional note to this, those fifteen ideas I came up with is a weekly occurrence because I’ve been doing this since 1999. Don’t worry if you don’t reach that figure, don’t strain to reach it. Just one of your ideas may turn out to be more profitable than all my fifteen put together. By the time you’ve launched two or three products, using the methods In this guide you’ll likely find that you don’t have enough time in the world to bring all your ideas to life; you’ll be having too many of them. So there we have it. Mix with your market. It will keep your creative juices flowing, form the basis of new knowledge and experiences and go down as one of the most important aspects of your online marketing and idea creation processes.

Gradual Progress

Ok moving on again, I should let you know that things are gradual. No overnight millionaire mindset here. I’m not saying for a moment that it’s slow, you can find yourself with a list of ten thousand plus from a single product, even when starting out, a good bunch of contacts and a load of affiliates.

Whilst moving forward it may help you to keep this in mind. ‘Keep your business a real business’. Keep creating real products and selling sheer quality to real people and you will move forward. Don’t get wrapped up the craze and the dreams of millions in days. Have dreams sure, but I don’t want anyone to wake up one morning and find themselves misguided by some cowboy, or the focus taken away from their business by some sort of earnings scheme that offers them something for nothing, or a lot too quickly. You know the claims, the ones where it’s almost too good to be true. No doubt you’ve heard this before, if it seems too good to be true, it probably is. Don’t lose that real business frame of mind, and remember what we’re about in this game. This will allow you to protect yourself, your pocket, achieve focus and keep moving towards your goals and that of your business without distractions and the minimum of mistakes along the way. If you can make sure that you’re moving forward and can see progress every time you leave your workstation, you’re well on the way and have won half the battle.

Keep Building Those Resources - The Key To Quick Success

Next up, keep building those resources, every chance you get. Every JV you pull, every ad you send, every person you contact, every person that contacts you, subscribes to your list, or whatever. Start to think in terms of resources instead of sales because these are the key to your success, the resources not the sales. Of course the resources are there to make you sales, but without them there’s little profit in online marketing no matter how good you might be at promotion.

This brings me back to the previous point about gradual growth. It’s important that you do not underestimate what you have at your disposal. Just a small number of the quality resources that we already talked about can be extremely profitable. A single JV can span multiple products and several years for example. Just a single JV. A single affiliate can pull in thousands of resources, just five thousand quality subscribers can be responsible for thousands per month, and that’s even before we look at joint ventures and affiliates. So you see, just because you have to build resources, and I keep telling you that it won’t be instant, I wouldn’t be surprised if most people are thinking a year or two to get to where they want to be. Of course, it is gradual, business in general as well as with your resource building, but depending on the deals you pull and how quickly and effectively you can make the progress using your knowledge, it’s not the several years job you might be feeling a little anxious about.

An additional note to that, always keep your resources building each other. Taking each resource, separating them into categories, and using each one to build another often allows you to pull many times the profit from a single set of resources that you may have previously kept separate and only profited once from them.

Also remember what this does in terms of you vs. every other online marketer out there. While they’re out there paying for ads over and over and saying things like ‘This online marketing game is a scam I can never make any profit’ or something to that effect for many years. This is simply because they keep spending their money on stuff again and again and not pulling anything from it but a few sales. Using the methods you’ve learned here, build, and multiply, and let things snowball, and before you know it, you won’t actually be cornered into spending money on your promotion like all the rest that don’t understand this resource building and multiplication technique.

Mistakes Are Good

Next up my fave. Make lots of mistakes. We like mistakes, because they teach us something every time we make them. If you’re not making any mistakes, it’s time to look at the way in which you’re working. Are you sticking to the stuff that you know best, and avoiding breaking new ground because you’re worried about making mistakes?

This course is here to minimize the mistakes made when using these methods, but that doesn’t mean you won’t make any at all. All of this information is in our heads, yet we still make mistakes. Every time we make one and find the solution, that’s another tool, another ally we can add to our arsenal that we didn’t have before. Make mistakes, screw up every now and then and learn something new, but be groundbreaking, be pioneering, be imaginative and be confident.

In addition to the previous point. Have you made a mistake? Excellent, learn from it but don’t let it hold you back from trying something new or going down that road again once you’ve gained more knowledge and experience.

I Can’t Because…

Finally, but equally as important as all that we’ve discussed so far, have you ever spoken to someone who really wants to do something, whether it’s set up a business, or travel somewhere, or do something that they don’t necessarily do every day and when you’ve asked them why they don’t do it, they say ‘I would, but..’ Often that but is followed by something like ‘I don’t know how’ or ‘I’ll probably mess it up’ or ‘I don’t know if it will work’. These a prime examples of condemning a project or an attempt at a project to failure before it’s even been tried and prevents that all important forward movement.

If you can say for a fact, something won’t work through research and tracking, that’s fine, that’s common sense and logical deduction using facts, but don’t scare monger or condition yourself to be worried about biting the bullet and going for it. After all, what is there to stop you aside from worries about something not working? In actuality, this isn’t anything that’s stopping you, because you’re the one who controls your own mind. It’s totally up to you.

Take the plunge. Never say I can’t. Most of the time when people say they can’t, they can, but they either have to face a fear or give something up to get what they want. Go for it. What is stopping you launching your own products using the techniques here? Is there any real reason that makes it not possible to move forward at this point?

All the best with your business!

Summary

• First, whole idea of this report, it’s goals, it’s summaries and write-ups was to get you moving forward with your business.
• Whatever was stopping you previously from achieving success should now be eliminated and through the methods you’ve been taught, you will immediately be able to see if you’re moving forward or not moving at all with your business.
• Keep it moving forward at a pace. Don’t get bogged down, watch yourself closely. Are you being proactive or Reactive? Have you progressed in the last 48 hours? If you’re staring at the same things you had two days ago, it’s time to start asking questions.
• Remember what we talked about when looking at reasons for success, these are the most important things to keep in mind, even over product creation, actual marketing techniques or anything like that.
• You have to be in the right frame of mind to succeed, those relaxation techniques, quiet time to evaluate the situation, looking from the outside to in. Keep doing them and you will start to see an extreme rate of development in your business.
• Once you’re done working for the night, carry out the exercises then disconnect and walk away. In addition health wise, keeping yourself up at night worrying about your business won’t do you and productive favours.
• Stay healthy. I don’t want anyone reading this to go off on a psycho one, developing a bunch of products and getting rich if they’re going to destroy their health doing it. It’s no good being sick and successful.
• Prepare yourself. Sheer dogged determination is sometimes needed when the hours get long, and things don’t always go as you planned them.
• Keep your imagination and mind working at all times. Once you launch your first product if you haven’t already you will immediately begin to see that ideas begin to come automatically. Unless you mix with your market, it’s very hard to come up with ideas to solve problems when you don’t know what the problem is in the first place.
• Things are gradual. Don’t expect to wake up rich one morning, we all know it doesn’t work like that in real business, again, keep moving forward, and if you can see development and forward movement each and every week, you’ve won half the battle.
• Keep building those resources. Every chance you get, these are the key to your success. Building all five at the same time is easy when you begin launching your own products. Wielding even a small number of affiliates, customers, Jv’s, long-term customers and lists hold immense power in so many situations.
• Keep your resources building each other. It’s important that they are all built together and managed correctly at all times. Keep this in mind and you’ll have an almost unlimited number of resources and little trouble snowballing this at a faster and faster pace the more products you launch.
• Make lots of mistakes. This course is here to minimize this, but as with going to school or learning any new skill, without practicing it literally, it’s hard to get good. Making mistakes is good. Every single ‘do this’ and ‘don’t do that’ piece of advice in this course has been pulled from mistakes as well as successes.
• Made a mistake? Great, learn from it, and move on. Don’t let it hold you back or scare monger you into never trying anything new or trying again when you have more experience. Similarly, don’t let anyone scare you off. The internet is full of all sorts of people, some will inevitably take a frustrating day out on you through the business.
• Take the plunge. Never say I can’t. Most of the time when people say they can’t, they can, but they either have to face a fear or give something up to get what they want. Go for it. What is stopping you launching your own products using the techniques here? Is there any real reason that makes it not possible to move forward at this point?

Now It’s Your Turn!